If they name a competitor, you lose the call, the job and the money.Our AI search optimization and local SEO help homeowners find and choose you. We fix your website and Google Business Profile, help you earn more reviews, then check again and show you what changed.
We review your website and Google Business Profile by hand and email your first fixes, usually within two business days. No card, no call.
Find out whether your website is costing you customers before you spend anything.
45%
45% of US consumers now use ChatGPT or other AI tools for local business recommendations, up from 6% a year earlier.
In BrightLocal's study of 200k+ localized AI searches, Google Maps named a tracked business in 66% of searches; ChatGPT, AI Mode and AI Overviews named it in only 32–38%.
52%
52% of local searchers looked at a business and quietly decided not to contact it.
Google, Maps and AI answers now work as one shortlist. That's why one plan covers all three.
Most numbers on this page come from BrightLocal, a company that sells local marketing software. We link every study so you can check the method yourself.
The problem
Someone with a leaking roof, a broken AC or a kitchen to remodel asks Google, checks Maps, and more and more often asks ChatGPT or Claude. Each one gives back a few names. If yours isn't one of them, the job goes to someone else, and you don't find out why.
75% of consumers pick a local business within 30 minutes; 72% compare three or fewer.
Source: BrightLocal consumer search behavior study · (opens in a new tab)
82% of consumers read AI-generated review summaries; 23% would decide on those alone.
Source: BrightLocal Local Consumer Review Survey · (opens in a new tab)
What customers write about your jobs now gets summarized for the next buyer.
Business websites supply 42% of the ~1.97M citations in local AI answers (ChatGPT, Google AI Mode, AI Overviews); Google Business Profile ~29%.
Source: BrightLocal local AI visibility study · (opens in a new tab)
The good news: AI answers draw on the same sources as Google Maps. That's your website, your Google Business Profile, your reviews and your listings. We fix those and make them easy for AI to read.
How it works
Found, understood, chosen: one plan covers all three, with one report a month.
We fix your Google Business Profile, listings, and review flow first, then your service pages: the local SEO basics that AI answers are built on.
Local SEOWe publish answer-first pages from your real jobs and make your facts clear and consistent everywhere, so AI assistants like ChatGPT can describe you correctly.
AI search optimizationWe make it obvious what you do, where you work, and how to book, with the reviews and job photos that help a homeowner pick up the phone.
See the full processEvery month we run your buyer questions again across the AI assistants we test (currently ChatGPT, Claude and Perplexity), compare the answers with last month, and send you a plain-English report: what we did, what changed, and what's next.
You'll hear three names for overlapping work. For a roofer, a plumber or any other home service company it comes down to one job: when a homeowner asks an AI assistant who to call, your company comes up, with the right facts.
We do all three together with local SEO, because AI answers lean on the same Google, Maps and listing data.
How AI search optimization worksHome service SEO by trade
Pick your trade to see three questions from the set we run for it. A plumber's questions differ from a roofer's, so each trade gets its own. The same questions work for any US city.
Your trade
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
Example buyer questions
If your trade isn't listed, we ask the same kinds of questions about what you do, in your city.
Example buyer questions
What we work on, in every trade
Plans & pricing
Public prices and a set amount of work every month. Month to month, cancel any time.
Every plan, every month:
$750/mo
Best for: One location with an average job of about $500–$2,500, like plumbing, electrical, fencing or concrete.
What's included
More reasons for Google Maps and AI assistants to name you for your biggest jobs: 14 items shipped every month, plus an in-depth AI interview session.
$1,250/mo
30 minutes with the founder. It's useful whether you hire us or not.
Best for: One location with an average job of $2,500 or more, like roofing, HVAC replacement, remodeling or pools.
What's included
$2,500/mo
Best for: 2–3 locations or metros, several service lines you want to grow at once (like heating, cooling and plumbing), or one large operation.
What's included
Custom plans for 5+ locations or an owner-led multi-unit group: from $5,000/mo. Book a free 30-minute strategy call
No minimum term: plans run month to month, and you can cancel any time. In month one we set up your profile, listings, key pages, and critical fixes, and in month three you get a written before-and-after comparison. Pay 6 or 12 months upfront for a lower total. The work in your plan is guaranteed: every month we do it and show each shipped item in your report.
You can also start smaller, with the free check. From your results you can buy the Complete Visibility Report ($49) or the Expert Action Plan ($149: the same report plus a 30-minute consultation, credited to your first plan month or a Found Sprint if you start within 30 days). For a one-time fix, the Found Sprint ($1,500) is up to 10 prioritized fixes from your report, done in 30 days. See all prices
Proof you can check
Every number we show has a source and a date. Here's what you can look at before you talk to us.
Sample report
SampleAn illustrative report for a fictional Austin HVAC company: scores, findings, the evidence behind each one, and the fix list, in plain English.
View the sample reportEvery AI answer we show is dated. Every third-party number links to its source. Each month we run the same buyer questions on the same business, so you compare like with like.
Read our methodologyFree guides
Plain-English answers about Google, Maps and AI search.
Who you'll work with
Denys, our founder, takes every strategy call, and there are no account managers in between.
Denys Kharkovskyy
Founder & AI Search Strategist
Volodymyr Masterchuk
GEO & AI Search Analyst
Anastasiia Semeniuk
Local SEO & AEO Specialist
Mostly, yes. AI search optimization (also called AI SEO, AEO for answer engine optimization, or GEO for generative engine optimization) means making your business easy for ChatGPT, Google's AI Overviews, and other AI assistants to find, understand, and recommend. For a local company it sits on top of local SEO: the same website, Google Business Profile, reviews, and listings that drive Google Maps. We do both in one plan.
Usually because the web says more about them. AI assistants build local answers mostly from business websites, Google Business Profiles, reviews, and directories like Yelp and BBB. If a competitor's site answers the question clearly and has recent reviews, while your services are buried in photos or your details don't match across listings, the AI has less to go on. Your free check starts with a hand review of your website and Google Business Profile. The $49 report runs the buyer questions and shows who gets named.
The work in your plan. Every month we do the work your plan lists, and your written report shows each item we shipped, with a link or a screenshot. As-needed items, like technical fixes, are done when there's a real need. If a month ever falls short, tell us and we'll make it right.
Plans are $750, $1,250, or $2,500 a month. Custom plans for 5+ locations start at $5,000. There's no minimum term: plans run month to month, and you can cancel any time. Month one sets up your profile, listings, key pages, and critical fixes, and in month three you get a written before-and-after comparison. If you're not ready for a plan, start with the free check.
We're a remote team in Europe, and the company is operated by SELFOIA SRL in Romania. We work with home service companies anywhere in the US. The work is the same in any state. We don't have, or pretend to have, an office in the US. Calls are booked online and held on Zoom, your Google Business Profile and listings stay in your name, and every answer and change we report is dated so you can check it yourself.
Tell us your website, trade, and city. We'll review your website and Google Business Profile by hand and email you your first fixes.
Evidence you can check. Public prices, month to month.
Or talk to us first
No pitch deck. 30 minutes. Useful either way.
With Denys, founder · On Zoom